no demand

A hosted CMS for developers

Killed a developer product that had nowhere left to go. The diagnosis was not that the marketing had been wrong — nobody wanted the thing itself. What worked next was the opposite order: look for what developers were already asking for, then build around that. People wanted that one.

Told by saturnflyer on Hacker News, 19 Sept 2012. Retold here in our words, with some of theirs kept; the original is linked above.

Written by them, summarised by us, and linked back. Ask us to take it down and we will, no questions.